JewelGrow — Empowering Jewellers

Guides · Catalogue

How does a digital catalogue work for a jewellery shop?

Updated 2026-09-12

A digital catalogue works by publishing your real collection to a branded app your customers can browse anytime — each piece priced at today’s gold rate, with a clear break-up (metal, making, GST) and tied to your actual tagged stock. It’s not printed photos that go stale, and it’s not a generic website with a separate item list: it’s your live collection, in your customer’s pocket.

The point is that the catalogue and your counter show the same thing — the same pieces, the same prices, the same stock.

Your collection, always current

Because items are priced at the live gold rate with the break-up shown, the app price is today’s honest price — not a printed figure from last month. When gold moves, the catalogue moves with it.

Real stock, not wishful photos

Every piece in the catalogue is tied to your tagged stock, with purity and weight. Customers browse what you actually have, so you don’t field enquiries about a design that sold last week.

Your brand, in their pocket

The app carries your shop’s brand — customers experience it as yours, built on JewelGrow behind the scenes. It keeps your collection in front of customers between visits, and brings them back to your counter. (Digital catalogue is in early access — we’ll set it up with you.)

Common questions

What is a digital catalogue?

It's your collection published to a branded app your customers can browse anytime — each piece with today's gold-rate price, a clear break-up (metal, making, GST) and real, tag-backed stock. Not printed photos that go stale, and not a generic website.

How does the price stay right when gold moves daily?

Every item is priced at the live gold rate, the same way your counter prices — so what a customer sees in the app is today's honest price, with the break-up shown.

Is the catalogue showing real stock?

Yes — it's tied to your tagged stock, so customers browse pieces you actually have, with purity and weight. No enquiries about items that sold last week.

Is it my brand or JewelGrow's?

Yours. The app carries your shop's brand, so customers experience it as your catalogue — built on JewelGrow behind the scenes.

Is this available now?

The digital catalogue is in early access. Book a demo and we'll show you how it works with your own collection and set it up with you.

See it with your own stock and your own schemes

A demo takes 30 minutes, in your language, at your convenience. Call us, WhatsApp, or leave your number — we're near you, and we answer.